Get proven UX leadership without hiring full-time
Fractional UX Leadership
On-demand UX leadership. Without the full-time cost.
Right-sized UX leadership for the stage you’re in.
Why it works
For SaaS startups: Turn clunky flows into smooth adoption, ship features people love, and convert free users to paying customers.
For established companies: Get strategic direction and usability improvements while you recruit or transition your next in-house UX leader.
For any team: Eliminate costly rework and keep projects moving forward with a partner who can both set the vision and do the day-to-day UX work.
Outcomes
Products that are easier to use, adopt, and love.
Teams that make decisions with data and empathy.
Reduced rework costs and faster delivery.
Clear UX standards that stay in place after we roll off.
With 20+ years leading UX initiatives across both startups and enterprises, I bring proven UX leadership to help product teams keep focused on outcomes, remove uncertainty, and accelerate with confidence and clarity.
By going fractional, you get a seasoned UX leader without the cost or risk of a full-time hire.
Think of this as the “easy button” to taking your next step toward a more mature and higher-performing product org.
Good copy blocks to stick somewhere
We help growing companies fix usability roadblocks, boost adoption, and make better product decisions—without the overhead of a full-time hire.
Fractional UX means you get senior UX leadership and hands-on design without committing to a permanent salary. We step in for the stretch of time you need—whether that’s a few months, a launch cycle, or until you’re ready for a full-time team.
Full-time UX hires are expensive to recruit and retain. Agencies can execute tasks but rarely align with your strategy. A fractional partner gives you senior leadership embedded in your team for whatever period of time makes sense for your business objectives. — Strategic and tactical. Vision and execution.
Transitional Role
We fill the gap, lead the work, and—when the time is right—help you recruit and onboard your first full-time UX hire.
We’re not freelancers chasing tickets. We’re UX leaders who step in when your team needs direction—whether that’s improving adoption, cleaning up usability issues, or simply making sense of the mess.
SaaS startups that need senior UX but can’t yet hire full-time.
Growing teams hitting adoption or usability walls.
Companies in transition who need UX leadership until the right FTE is in place.
Who we help
Think of it as renting a UX brain and pair of hands. Enough to solve problems, set a course, and leave you stronger when we roll off.
Why fractional works
I work with product teams across company stages - from early-stage startups establishing their first UX processes to enterprise teams needing strategic leadership for specific initiatives.
Early- to mid-stage digital product organizations
Organizations in the early stages of UX maturity
Product teams with little or no UX input/leadership
Product organizations needing specialized product expertise for a project or to bridge a gap
Product leaders struggling with user adoption, a barrage of support tickets, usability issues, or process inefficiencies
Dev teams with gaps in their Product IQ
Who is fractional UX for?
Startups and scaleups: When a company is growing quickly and needs strategic UX direction but can't yet justify a full-time hire
Limited budgets: When a full-time executive role is not financially viable
Need for specific expertise: When a company needs specific UX leadership for a particular project or initiative
Lack of in-house UX experience: When a company needs to establish a UX practice and needs expert guidance
In essence, a Fractional Head of UX is a flexible and cost-effective solution for companies seeking to elevate their user experience without the long-term commitment of a full-time hire.
When is fractional UX leadership a good solution?
How does the fractional model work?
Fractional support should feel just like part of your team. I’ll snap in like a missing Lego piece to email, Slack, weekly cadence meetings, etc.
I work on a flexible part-time retainer basis, so you get just the right amount of UX injection you need – on a startup-friendly budget.
As your UX staffing needs grow, I'll stick around just long enough to help you recruit FTE UX personnel appropriate to your needs and rate of growth.
By continually answering the question, “What is the least amount of effort required to achieve the next most important thing?” That’s the mantra that keeps things moving.
As needed, I’ll wear either my UX leader hat or my UX doer hat to keep the ball moving down the field.
Build a strong UX foundation
Drive product team velocity
Improve adoption rates
Assess product-market fit
Improve product usability
Streamline mission-critical user workflows
Accelerate the dev team by bring clarity to product requirements
Increase customer lifetime value (LTV)
Strategy, research, team coaching
Design ops
Creating product artifacts like user flows, wireframes, and prototypes
Recruit transitional UX staff
Improve WCAG compliance
Drive user outcomes such as time-on-task, task completion rate and other success metrics.
How can a fractional UX leader help my product org?
Book a free 30-minute Discovery call.
Let's explore whether fractional UX leadership makes sense for your product team.
It’s 100 times cheaper to fix a design flaw on the drawing board than after product launch.
– Jakob Nielsen